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After the concept of She-conomy was introduced, the development of new female brands has allowed "female power" to rewrite the product model and operation path of traditional brands in all aspects, opening up a "female perspective" of the market route. With the rise of She-conomy, Women's Day has become one of the best times for business promotions.
So how can sellers do excellent marketing for Women's Day 2024? Are there any things to keep in mind? ShipSaving is here to share a few suggestions for product selection and marketing, hoping to bring you some inspiration to better grasp this market opportunity.
Before we jump into the e-commerce marketing insight, we need to know what and when is International Women’s Day.
International Women's Day (IWD) is celebrated on March 8th every year. It's a day dedicated to honoring the achievements of women across the globe, spanning cultural, political, social, and economic successes. The day also marks a call to action for accelerating gender equality and addressing the challenges women face worldwide.
IWD has been observed since the early 1900s, growing out of the labor movement to become a global day of recognition and celebration. Today, it serves not just as a day to praise the remarkable contributions of women, but also to advocate for continued progress towards gender parity. Across the world, people celebrate IWD through rallies, conferences, and events that aim to raise awareness and inspire change for a more equal society.
International Women's Day isn't just a time for reflection and celebration; it's also a significant moment for brands, especially in the e-commerce sector, to engage with their audience on deeper levels. As we understand the 'what' and 'when' of IWD, let's explore how e-commerce can effectively leverage this day in their marketing and product strategies.
Clothing is a popular online shopping category, with a market share that can reach 15-20%. And women's clothing is a popular track of all sorts, but also the first choice of female consumers shopping during the holiday season.
In addition to being a hot item, jewelry has a strong gift nature. Therefore, when sellers market jewelry on this Women's Day, the target audience can be women, girlfriends, mothers, daughters, etc.
For now, the primary target audience for makeup and skin care products is still women; when Women's Day comes, sales of makeup and skincare products will also peak. So sellers of categories that are themselves skincare and beauty categories should seize this best promotional opportunity.
The most important thing about the holiday season for businesses is atmosphere marketing. The marketing process also requires precise marketing according to the target group, to find the user's pain point, and then form a conversion.
Atmosphere creation: Before the holiday season, sellers must redesign their store decoration, social media page background, emails, package inserts, outer packaging, etc. This will immerse consumers in the holiday atmosphere and stimulate their desire to buy to the greatest extent.
Discount offers: For any consumer, values are one of the most influential factors that attract them to shop. This is also partly because discount offers have a fatal attraction to most consumers.
Clear marketing boundaries: topics related to women have been susceptible in recent years, and sellers have to really put themselves in the shoes of women if they want to make female consumers happy. Respect your consumers. Let your consumers feel your sincerity, and they are likely to place an order to buy.
Social media marketing: Before Women's Day, content marketing and paid advertising on women-oriented social media platforms can make more potential audiences aware of your activities. 77.1% of Pinterest's female users and about 70% of Snapchat's female users are priority promotion platforms for sellers.
The last thing sellers should be aware of is that consumers are used to checking product-related reviews on social media platforms, so sellers must focus on word-of-mouth to get good marketing results.
In addition to the above, remember that timely shipping is essential for the holiday season. After all, no one wants to receive a gift after the holidays.
With ShipSaving, everything in your store is easy to manage. Not only that, but ShipSaving makes the shipping process easy by comparing shipping rates from different carriers and automatically screening the most suitable service for you.
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