3 Ways To Engage and Retain Consumers

3 steps help your business engage with consumers and turn them into loyal customers.
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Last update:

June 22, 2023

Starting a small business is an incredibly exciting journey. Whether you have years of experience in the corporate world or have never set foot in an office, these three steps can help your business engage with consumers and turn them into loyal customers.


Outsource and Delegate Tasks

As a business owner, one of the best things you can do is excel in time management; this leaves you more room to focus on your customers.Β 

One way to save time is to delegate jobs to other companies.Β 

Sometimes answers can come from tech tools. Ease day-to-day tasks with apps; SocialPilot, for instance, can lend a hand with your social media outreach, and HappyFox makes it easy to stay on top of your inbox. If you sell products online, you can use shipping software from ShipSaving for fast and affordable shipping.Β 

Another great example is hiring a formation service. They help with the heavy lifting to create your limited liability company. Having an LLC gives you the liability of large corporations without a lot of the inconveniences and headaches. Paperwork is even easier when tax time rolls around. Keep in mind, LLC regulations vary by state; save yourself time, energy and lawyer fees by hiring a formation service like Zenbusiness to get your LLC in order.

You can also save time by delegating internal tasks. Make sure each leader has a clear understanding of the task at hand. Create a job aid to reduce the number of questions. Develop a clear chain of command should concerns arise. Schedule monthly one-on-ones to confirm all is going well and answer any questions.


Have a Strong, Digital Presence

As many consumers turn to the internet for their purchasing needs, a strong, digital presence helps your company attract and engage with consumers. Per BigCommerce, over 75% of people shop online at least once a month. You want your company to be able to compete with the other businesses out there.

An attractive website is a good start. You can create a free website, or if you want more bells and whistles, you can add enhancements. If you feel a professional eye would be beneficial, loop in your marketing team or consider hiring a marketing company to assist with building the website. Depending on your type of business, include an online purchasing option on the site. Not only is this convenient for users, but it encourages them to make their purchases right then and there.

Take advantage of online business pages as well. Consumers use companies like Yelp and Angi to find local businesses, so you need to be included in those searches. Create a business page with a thorough summary of your business and eye-catching photos so they have all the information they need and like what they see when they find you.


Create a Reward Program

As Marketing Land explains, a reward program is a fantastic way to entice consumers to choose and continue to use your company. While the details of reward programs vary, the basis of all programs is the same. When a customer makes so many purchases, you reward them with an incentive, such as a discounted or free item or service.

To that end, develop a reward program for your business. Just ensure it is something that attracts consumers and is realistic to achieve. Few people, if any, get excited about a $5 discount after spending $250.

No matter what type of company you are opening, a crucial piece to nearly every business is repeat customers. Following these three steps can help your business develop happy and devoted clients. Incorporate them into your business model to attract consumers and turn them into repeat customers.

Written on:

August 6, 2021
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