5 Mother's Day e-Commerce Marketing Tips

A few things to help your brand increase sales on this memorable holiday.
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This year’s Mother's Day is on May 8, and it's that time of year when everyone likes to surprise their moms, wives, grandmothers, and other influential women with gifts. Now is the time of year when everyone is looking for Mother's Day ideas, and as an eCommerce store owner, you can do a few things to help your brand increase sales on this memorable holiday.

According to a recent report from the National Retail Federation, 83% of U.S. consumers will celebrate Mother's Day in 2022. But more importantly, per capita spending on Mother's Day gifts is growing year over year, reaching an all-time high of $220 last year.

In 2021 alone, total spending on Mother's Day soars to $28.1 billion.Β 

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You're mistaken if you think people only spend that money on flowers and cards. In addition to taking mom out to dinner or the spa, people are buying clothes and accessories (40%), jewelry (35%), and books (23%).

ShipSaving has compiled a list of actionable Mother's Day marketing strategies that will maximize the growth of your online store!

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1. Online store: a page dedicated to Mother's Day

First, browse through all your products. This is when you can filter the products that can be defined as Mother's Day gifts, even if it is not directly related to this holiday. A great way to help visitors navigate your online store is to create a separate page dedicated to Mother's Day shopping.

The American brand Michael Kors has set a good example, as they have deepened the image of motherhood and combined a series of products. Using photos to engage users visually first and using photos directly instead of text, consumers entering the site get a straightforward message - it's a page to shop for gifts for mothers.

For visitors who come to the site specifically looking for a Mother's Day gift, having a dedicated page makes for a better experience.

But you can't simply create a page for Mother's Day gift shopping and expect it to skyrocket your sales by being available. Instead, it would be best to think about how to promote the page and make it searchable to drive more sales. One common practice is to display a pop-up window in your online store that directs users to a Mother's Day column.

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2. Organizing Gift Guide

Gift-giving is a rewarding experience. Those countless hours spent browsing the web will pay off when you see the joy on the recipient's face when they open the gift.

Mother's Day is right around the corner, and your clients may have spent hours or even many days looking for Mother's Day gifts. In this case - use a custom guide to help them! The Gift Guide can show your customers the perfect selection of products.

Once you have prepared your gift guide, please share it with your audience. Post it on your social media accounts or send it to their inboxes.

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3. Create a theme board on Pinterest

There are 431 million active users on Pinterest and more than 77% of users discover new brands or products on the platform each week.

Pinterest serves as a "visual search engine" that people use to get inspiration for their DIY projects, home makeovers, or gift shopping for holidays like Mother's Day.

Pinterest prioritizes visitors to receive content that stands out visually, so your visitors will be more likely to be drawn to and follow the product images you upload. This means you need to use high-quality photos and make the most of advanced aesthetic color schemes and grids; the more appealing your layout is, the more likely you will get higher click-through rates.

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4. Offer freebies

Hosting a giveaway is a great way to entice customers to trigger the act of adding products to their shopping cart while increasing brand awareness.

A giveaway can be a limited-time Mother's Day promotion, and you can run this one depending on your budget.

If you want to keep your customers engaged and gain attention well before Mother's Day, your prize needs to be valuable. Also, the campaign should not be cumbersome and have a high barrier to getting the reward. In other words, don't make people answer a 20-question survey to win a $5 coupon.

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5. Promote free shipping on Mother's Day products

Additional shipping costs are often the reason customers abandon their shopping carts. Nearly 90% of consumers say free shipping is the No. 1 incentive to shop online. In addition, more than 93% of online sellers believe they would buy more products from a merchant that offers free shipping.

Don't forget to share the free shipping promotion in as many places as possible, such as social media, SMS notifications, or their inboxes. This is an excellent opportunity to offer your consumers and potential customers a value-added product. In addition, many people will come to your website to make their gift selections before Mother's Day. Therefore, you need to provide these visitors with an additional reason to stay and shop.

Suppose you can't afford free shipping on every purchase. In that case, you can save on your shipping costs by choosing a shipping discount platform like ShipSaving, which recommends the best logistics options for your package specifications and the best value for your money, perfectly fitting your e-commerce shipping needs. Enjoy up to 89% off for shipping within the United States.

ShipSaving offers users historical-low commercial rates for different USPS services, including Priority Mail, Flat Rate, Cubic, First-Class, etc. It also provides users with a high percentage of cashback programs with automatic payment.

ShipSaving also includes DHL Express service, which can bring you an unprecedented international shipping experience. We can help you expand overseas markets and quickly grow your international e-commerce business with just a few simple steps.

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Final Words

Mother's Day is a critical holiday no matter where you are. Therefore, in addition to planning your marketing plan early, you need to prepare for many online or offline activities. This is not only to attract new visitors but also to retain old customers.

How about trying several different marketing plans and using data to measure your results to see which Mother's Day marketing strategy works best for your brand. For example, add a Mother's Day element to redesign your homepage, create an eye-catching gift guide, or focus on effective promotions ahead of time.

Most importantly, look at this special occasion as an opportunity to grow your online store. Mother's Day is an excellent opportunity for any e-commerce business.

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