Why Order Tracking & Tracking Emails Matter for E-commerce

In today’s e-commerce world, providing order tracking isn’t just a nice-to-have—it’s expected. A recent survey shows that 97% of online shoppers consider order tracking a key part of the buying experience. Offering clear, timely tracking updates not only improves the post-purchase experience but also builds customer loyalty.

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Key Benefits of Order Tracking for Your Business and Customers

Reduce “Where Is My Order?” Inquiries

Constant customer service emails or calls asking about order status can strain your team. With ShipSaving’s shipping automation and tracking email feature, notifications are sent automatically when a package is shipped or delivered. This proactive communication reduces WISMO inquiries and provides peace of mind for customers.

Increase Customer Loyalty

87.4% of customers say that order tracking improves their satisfaction, making them more likely to buy again. Keeping customers informed builds trust and keeps them coming back.

Boost Sales with Branded Tracking Emails

Tracking emails aren’t just functional, they’re a valuable marketing opportunity. With ShipSaving, you can:

• Display your brand logo and colors
• Add any custom messages or product promotions
• Announce special offers or events

Since customers are highly likely to open tracking emails, they’re a great place to build brand recognition and drive repeat sales.

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How to Automate and Customize the Order Tracking System with ShipSaving

ShipSaving makes it easy to set up branded tracking emails in just a few steps:

Step 1: Set Up Your Branding

• Go to Settings > Branding
• Upload your logo, select brand colors, and enter your contact email address
• Click “Save Changes”

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Step 2: Enable Tracking Email Automation

• Go to Branding > Tracking Email
• Choose when to send shipping notifications (when shipped or delivered)
• Turn on “Auto-send notification email”
• Click “Save Changes”

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That’s all it takes to start sending branded tracking emails automatically.

If you’d like to take it a step further, you can also add the reply-to email, set the email timing, and add a personalized note to make your emails more engaging.

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Final Thoughts: Transform Your Tracking Experience

Order tracking is a critical part of customer satisfaction in e-commerce. With ShipSaving’s branded tracking email feature, you don’t just keep customers informed. You also turn every shipment into a marketing opportunity. It’s a simple way to build trust, reduce support work, and promote your brand using one powerful tool.

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