Top 5 Ecommerce Website Builders for 2024

Affordable, easy-to-use website-building tools for growing eCommerce businesses.
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Last update:

March 11, 2024

If you want to create a fantastic e-commerce website, you first need to use the right tools. If you don't have any basic knowledge about website building, then using the solutions provided by the eCommerce website building platform is a good choice. The good news is that there are many website-building platforms to choose from, and they all include a wealth of templates. 

ShipSaving has researched most of the website-building tools suitable for e-commerce businesses. ShipSaving chose to introduce these platforms to small e-commerce businesses because they are affordable, easy to use, and perfect for growing sales at a low cost in the early stages of business development.

The best eCommerce website builder for you and your business depends on your needs and preferences. Below, ShipSaving uses a list to bring you a more visual comparison.


Shopify is one of the most well-known e-commerce products today. It is famous for its wide selection of selling features, customizable functionality, and ease of use that allows companies of any size to quickly and easily find their niche.


  • Free 14-day trial
  • Multiple themes and design options
  • Multiple pricing options for different businesses
  • Add new features through add-ons and plugins
  • Sell across multiple digital channels
  • Easy one-click integration with ShipSaving, manage orders in one place


  • Not the most scalable store builder
  • Some subscription restrictions
  • It May become expensive depending on how many features you need

Bonus tip: If you sell on Shopify and need to sync data between physical stores and the Shopify website, you can use Shopify POS to easily manage orders, customers, and inventory in one place.


BigCommerce makes it easy to list products, set up one or more category pages, and handle things like shipping details. Most importantly, the e-commerce service offers excellent customer support for its users. 

However, BigCommerce isn't always ideal for beginners. The system is quite advanced compared to some other store builders. It's great for developers who know how to use the code, but it may not be the right tool for people who are just getting started.


  • Unlimited product list options and storage
  • No transaction fees
  • Lots of product rating and review options
  • Lots of free apps to improve functionality
  • Support for multi-channel sales
  • App store without built-in eCommerce tools
  • Easy one-click integration with ShipSaving, manage orders in one place


  • Not the best selection of themes
  • Expensive paid plans
  • It takes time to learn


This excellent tool is handy for store owners who want an aesthetically pleasing and creative template design. Squarespace makes it easy to get started loading inventory online if you're new to building websites. There are tons of features within the platform to explore, including email marketing and social media integration. 


  • Fantastic integration with social media
  • Lots of templates to choose from with great visual appeal
  • Friendly pricing options
  • The annual plan comes with a free domain name
  • 14-day free trial
  • Easy one-click integration with ShipSaving, manage orders in one place


  • Transaction fees will go up
  • Product pages don't have as many payment options
  • No app marketplace like SEO plugin


As one of the most popular software options globally, Wix has everything a business owner needs to build a brand identity, and you can even choose your domain name.

Wix stands out because of its intuitive back-end interface, extensive built-in e-commerce features, and multiple ways to enhance your store style. In addition, you can add as much functionality to your site as you need with the easy-to-use builder, and there are hundreds of templates available.


  • Great collection of e-commerce website designs
  • Great for those on a budget
  • Discount and coupon options
  • Lots of customization options for your site
  • Multiple secure payment options
  • Plugins and apps for extending your site
  • Useful AI-driven tools


  • Difficult to customize due to lack of open-source access
  • Not suitable for large scale expansion


Shift4 is a powerful website-building tool that is perfect for small business owners. If you know you want to start selling online quickly but are on a budget, Shift4Shop can meet your needs. You don't have to pay a fortune for your store package or deal with transaction fees.Shift4Shop is perfect for companies that want the freedom to customize. 


  • Suitable for SEO and content marketing
  • Various payment providers to choose from
  • Affordable pricing and free options
  • 15-day free trial
  • Extensive control over color schemes, themes, and CTA buttons
  • Unlimited products and bandwidth available


  • It may require some basic coding knowledge
  • Not the most scalable store
  • Limited range of application options

While it is possible to find your preferred website creation platform from the list above, and your initial goal is for your website to be as easy to use and appealing as possible, you need to consider several other things carefully.

The audience you want to attract: 

Different types of customers have different expectations of the website. For example, some younger viewers want more animations and graphics, while B2B customers wish for reliable information.

Promotion of your website: 

Remember that people will not only find you on their own. It would help if you thought about attracting customers via Google through search engine optimization, and you may also want to try things like email marketing using SEO.

Product showcase: 

Are you going to stick with just product images, or will you consider incorporating tools like FlexClip to provide customers with slideshows and videos to help them understand the full potential of your products? Adding new features is a good option, but you need to ensure you don't slow down the site.

How you will stand out: 

No matter what product you sell, from custom t-shirts to mobile devices, you can be sure that someone is out there with the same product category as you. Therefore, it is crucial for you to find a way to differentiate yourself from your competitors.

When developing your e-commerce business site, the best thing to do is to look at existing sites and find ways to improve your solution. Then, consider what your competitors are doing and ask yourself what steps you can take to set yourself apart.

Whether you have one or more stores, you will need another e-commerce software to help you upload orders and ship them in bulk with one click.

ShipSaving has everything you need for your e-commerce business, and not only that, ShipSaving doesn't charge a monthly fee. You can also save up to 89% on shipping costs when you purchase labels with ShipSaving.

Ready to manage your store orders with one click? 

Sign Up For A Free ShipSaving Account Today!

Written on:

May 6, 2022
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